RichardTerry-Lloyd

Passionate surfer and tech enthusiast, catching waves and writing code.

Writing

21 posts

August 28, 2026Latest

Bombproof governance

18 months ago, the people publishing to the web knew pipelines, repos, and pull requests. A new generation of builders knows the problem they're solving instead — which is why the guardrails have to live in the platform.

August 26, 2026

Cover charge at the door

We moved off per-seat pricing and onto credits earlier this year. It cost us revenue in the short term, and it means nobody has to sign a PO before they find out if they like building.

August 21, 2026

1,000 companies, one signal

We picked our best 1,000 accounts on behavior, not firmographics: five or more teams inside one company, and deploys happening outside GitHub.

August 20, 2026

We killed our own Zendesk bill

We replaced Zendesk with NetliDesk, a support platform we built and run on our own platform — part of a wider shift to building the software we used to subscribe to.

August 19, 2026

Security is the game

The gap between finding risk and controlling it is where modern platforms prove their value.

August 13, 2026

Build-versus-Buy

The build-versus-buy objection gets a lot clearer when a company asks whether building internal deployment infrastructure is actually its core business.

August 8, 2026

Summer Summit

At our Summer Summit Buildathon I set out to build on Netlify Agent Runners and got stuck on a build hook error. Getting stuck turned out to be the most valuable part of the day — I wasn't reading customer feedback, I was the customer.

July 21, 2026

Netlify Hackathon

Built in a day: The World of Mass Blogging is live.

May 22, 2026

The Web Is Being Rebuilt From the Inside Out

AI handles the execution, humans handle the judgment. That framing is going to define how the best builders work this decade, and Netlify's deploy previews are the review layer that makes it possible.

May 8, 2026

Friction, delight, and the art of the possible

PLG is not a single instruction. It is a discipline of running three jobs in parallel: removing friction, engineering delight, and educating users on the art of the possible.

February 28, 2026

I am a developer

That moment changes how you think about speed, leverage, and what is possible.

January 28, 2026

Favorite Read: One Year of AX by Matt Biilmann

Matt Biilmann's brilliant write-up on how Agent Experience is becoming as fundamental as UX, and why 2026 is the inflection point for agent-led growth.

September 3, 2025

About Richard Terry-Lloyd: Chief Customer Officer at Netlify

Learn about Richard Terry-Lloyd's journey as Chief Customer Officer at Netlify and his 25+ years of experience scaling SaaS companies from startup to IPO.

July 7, 2025

Rear Admiral Merddyn Ray Terry-Lloyd: A Life of Naval Dedication and Leadership

The remarkable story of Rear Admiral Merddyn Ray Terry-Lloyd, who rose from humble beginnings to become Chief of Naval Staff and a decorated leader in South African naval history.